You know it, I know it… EVERYBODY knows it:
EVERYTHING content-wise online is moving to video (on hand-held devices). People are discovering new music more on YouTube than anywhere else. They are getting their news and all other information via video, more and more and more.
SEARCH ENGINES FAVOR VIDEO. Google chooses to feature a video in their top search engine search returns, not just because they own YouTube, but because people PREFER video as their go-to source for virtually everything online!
In fact, Cisco reported that the chances of getting a page 1 ranking for a Google search are over 50 times greater with a video!
The Internet has become television and nobody wants to look at a page full of text on TV!
YOU MUST LEARN HOW TO USE VIDEO IF YOU WANT TO PROMOTE ANYTHING SUCCESSFULLY ONLINE.
You need to be using video on your blog, on your website homepage, and even in your email subscriber boxes and other calls to action (CTA).
FACTOIDS ABOUT VIDEO ONLINE:
1. Approximately 70% of marketing professionals report that video converts better than any other medium.
2. Approximately 6 BILLION hours of video is watched, just on YouTube, every month.
3. 70% of viewers will watch a video until the end if it is less than 1 minute long.
4. 64% of consumers are more likely to buy a product after watching a video about it.
5. The average Internet user spends 88% more time on a website with a video.
“1.8 Million Words is the value of one minute of video.” – Dr. James McQuivey, Forrester
So, how do you get started using video to promote yourself or a product, or service?
You have a phone that takes video, right? Shoot video (or have someone else shoot it if YOU are the subject). You only need a couple of minutes of footage.
Open a free account at http://wevideo.com. This is an amazingly easy (yet very powerful) totally web-based video editing platform. You can quickly learn to edit your videos (remember keep them SHORT and to the point!). You can add text or images. The degree of sophistication is only limited to what YOU want to do. You can even video yourself directly from your computer using your webcam with Wevideo.
DOWNLOAD your finished video to your computer (make a folder on your desktop called VIDEO and keep all your files there for easy access).
Create a FREE YouTube CHANNEL. Upload all of your videos there FIRST. You want to harness the power of YouTube as a search engine (it’s the second largest next to Google!). People searching for you or your video’s content will find it much faster than if it was just text on a website.
Find and SUBSCRIBE to channels that have some affinity with yours. Just like with Facebook and Twitter, build a following by following others.
Get the EMBED code (under the “Share” link on your YouTube video) and add your video to your website or blog. It’s very easy. Make sure in the DESCRIPTION (and even the title), PUT A DIRECT URL to YOUR WEBSITE.
Link back to your YouTube videos from your website. And link to your YouTube video from ALL your social media accounts; from your fanpage, or even just in a post. Google/YouTube loves links from popular websites.
JUST DO THESE FEW THINGS TO GET STARTED NOW MAKING VIDEOS AND MAKING YOUR WEBSITE A VIDEO WEBSITE.
Subscribe to my YouTube channel (eventsinmusic) and I will happily subscribe to yours. I have over 850,000 views. I will show you how to do the same.
If you want to succeed online, YOU MUST MAKE YOUR WEBSITES VIDEO WEBSITES. And you must create and curate new video content constantly.